LMNOP Creative helps Tonchin launch in the US with stunning new identity

Brooklyn-based design studio LMNOP Creative has crafted this stunning brand for Tonchin, a new Japanese restaurant in Manhattan. Famous in Japan, the owners of Tonchin wanted an "elevated" design for their first US location whilst maintaining close ties to its Tokyo roots.

The Tonchin team – headed up by Toui and Anan Sugeno, the sons of founder Katsuhiro – surveyed the New York landscape to pick the best people to work with, choosing local architecture firm Carpenter + Mason to design the restaurant's interiors and then LMNOP to craft its brand – a bold and colourful identity that included stunning ceramic lampshades designed by local ceramicist Helen Levi along with beautiful curtains crafted by Salt & Still. LMNOP also designed the restaurant's print materials and uniforms as well as its wallpaper.

Since its New York debut, Tonchin has been featured in several major publications including Sight Unseen, Dezeen, and The New York Times.


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