Inspired as much by +tongtong’s marriage of organic elements and contemporary materiality as by Chef Lee’s philosophy of cooking, the identity reflects the essence of what good food is about and the elements that come together to create a memorable dish. Imagery has a raw sensuality and sense of craft that mirrors Chef’s deep love of food, while texts give voice to his sense of playfulness and the restaurant’s spirit of conviviality.
Launched in 1998, Blok provides a range of services – brand, digital, editorial, exhibit and packaging design as well as strategy, copywriting, content development and film/video. Clients include Nike, Pepsi, Nestle and Blackberry. Discover more of their delicious branding work at www.blokdesign.com.