Created for the soon-to-launch Elmina Hotel in Tel Aviv, it's an identity inspired by art deco, natural light and sunsets, full of character and drama.
Named for the Arabic word for "port" (ميناء), the 10-room luxury bolthole in the Jaffa Flea Market is housed in an Ottoman-Era inspired building from the early 20th century. With sleek art deco interior design by Studio Michael Azoulay, along with a rooftop sunset lounge designed by Ron Arad, Ark's founder Hagar Erez and Dov Kroll blended these elements to produce a colourful and stunning identity, also coming up with the name for the hotel.
"Throughout the course of the day, Elmina Hotel is bathed in a plethora of colours from sunrise to sunset. The curvature of Elmina Hotel's Ottoman window arches are the basis of the logo and font's shape, connecting Eastern and Western influences in a sleek format," explains Ark. "Each graphic decision was influenced by the particular light experience viewed through each window of the building. Jaffa's fierce orange-hued sunsets command the hotel's colour scheme, with bright stains bursting from the more neutral pink and Yves Klein-blue base."
We also love the minimalist sunset-shaped logo, which can be found emblazoned among the hotel's many touchpoints from its 'Do Not Disturb' door hangers to the coffee bar, rooftop lounge and breakfast menus. Also guiding you through the hotel is brass room number typography, again giving a nod to the hotel's art deco.