It was during Paris Fashion Week that models for designer Dries Van Noten walked down a catwalk that looked like an enchanting forest path. Instead of being real moss and undergrowth, it was actually a remarkable carpet crafted by Alexandra Kehayoglou, an Argentine artist who spent over two weeks painstakingly stitching it together, before it was shipped off to the 2015 Spring/Summer collection show. Carpet, not fashion, become the most talked about of the week.
These woven landscapes have become Kehayoglou's signature style. She started making them shortly after graduating from art school in 2008, creating everything from mossy ponds and rocky outcrops to pure white glaciers and fields. The craft is closely connected to her family history, as her Greek grandparents made Ottoman-style rugs in Turkey. And when war broke out, they fled to Argentina with nothing but their loom to survive.
That was back in the 1920s. Today, her family owns El Espartano – one of South America's largest carpet manufacturers. Based in her own huge workshop, Kehayoglou hangs rugs vertically from large scaffold to work on her masterpieces. On average, it takes her two months to create carpets that look like paintings or art installations. She even crafts mossy covered stools and carpeted deckchairs, so her work doesn't just limit itself to the floor.