Robot Food's 'artistic' designs for Vocation Brewery's new limited-edition hops series

Leeds creative studio Robot Food has designed the labels for a limited-edition series of double dry-hopped beers by Vocation Brewery, each one showcasing their distinct character and taste.

Released in pairs in three instalments, the single-hopped beers are brewed in exactly the same style but all contain a different hop variety. Interestingly, drinkers are challenged to try both beers from each double release, then compare, contrast and crown the winner.

To capture the distinct personality of each hop, Robot Food created six unique can designs, drawing inspiration from both the origin of the hops and the flavour they add to each brew. There's a retro, collage-style aesthetic for the overall look and feel, using tropical imagery to create visual puns with a nod towards the ingredients.

"The decision to stick to the same colour combination per drop helps to clearly identify the beers as a pair and adds collectability to the series, whilst the contrasting metallic can adds a quality feel to the drinking experience," says the studio.


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