Offering a "new perspective on food and coffee" to the Box Hill area, the desire to bring a sense of “Brunswickness” to the “Chinatown of the East”, informed the project from start to finish.
The team explains: "Inspired by the site’s context, a name and conceptual vision was developed by the graphic design team for an experience not before seen in this area of Melbourne’s East.
"Pennies provide inspiration throughout; evident in brass menu finishes, the shapes of business cards and coasters, and use of circular elements.
"Bill folders are reinterpreted as leather wallets. The result is a comprehensive suite of collateral, including custom typeface, menus, coffee cups, stickers, hoarding and signage."
Discover more at www.pop-pac.com.
Get the best of Creative Boom delivered to your inbox weekly