A new identity for Yardstick Coffee by ACRE
Rather than having a corporate colour, ACRE devised a ‘corporate’ palette where they would have the freedom to mix and match, infusing a sense of playfulness mingled with the seriousness of coffee craft. The project embodies three parts: a cafe, a coffee roastery and a coffee lab.
They explained: "We embraced the use of colours selectively, almost clinically, to recreate a playful workshop, in keeping with the philosophy of invoking fun. Key touch points in the space are accented by a playful use of colours. Finally, the use of diffused lights help to eliminate shadows thereby creating an even canvas to communicate a clean and honest space."
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