A new identity for Yardstick Coffee by ACRE

Singapore-based creative agency ACRE created the new identity and interior design for Yardstick, an institution of coffee, aspiring to increase the knowledge and profile of specialty coffee in the Philippines. This inspired the logo, which resembles the national flag of Philippines, but rotated.

Rather than having a corporate colour, ACRE devised a ‘corporate’ palette where they would have the freedom to mix and match, infusing a sense of playfulness mingled with the seriousness of coffee craft. The project embodies three parts: a cafe, a coffee roastery and a coffee lab.

They explained: "We embraced the use of colours selectively, almost clinically, to recreate a playful workshop, in keeping with the philosophy of invoking fun. Key touch points in the space are accented by a playful use of colours. Finally, the use of diffused lights help to eliminate shadows thereby creating an even canvas to communicate a clean and honest space."


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