In the centre of Leeds lies a giant colourful billboard designed by renowned artist Morag Myerscough with the message "Our superheroes, we love you!" – paying tribute to NHS staff and key workers.
It's the first of many billboards by In Good Company, the Leeds-based curated street art initiative which has taken over 150 sites across the city – kindly donated by Pop Art Media Group – to spread positivity and show support to all those keeping our country running during this challenging time.
As well as Morag Myerscough, other artists and designers involved are Studio Build, Rebecca Strickson Illustration, Anthony Burrill, FYI, Luke Tonge, Craig Black and Risotto Studio. Their designs also feature positive messages like "You're all going to deserve medals after this" and "Conversations make rainbows".
The plan was to roll out similar billboards across the UK but it was proving too complicated and time-consuming so In Good Company's founder, Laura Wellington came up with an ambitious project that would give power to the people, allowing anyone to spread positivity, no matter where they're based. She's launched Posters for the People, selling banners of the eight different designs with some of the proceeds going to charities chosen by the artists and designers.
"I was inspired by the weekly applause and the rainbow artworks popping up on pavements and in windows," Laura tells us. "Graphic design is key amidst a crisis – it's a powerful tool in communication and we wanted to create a campaign that keeps peoples spirits high. Empathy and support for others, in any way, is necessary. As artists and designers, we thrive in creativity, and there's no bigger opportunity to be creative than in a crisis."
Also commenting on the project, design agency Studio Build said: "So many of our friends and family are working literally on the frontline, risking all to help people. So, what can we do? This project is a result of wanting to do something, to show our love and support. If the resulting work produced for the 'Posters for the People' makes one person smile, feel reassured or just that people are thinking about them, cheering them on then that's job done."
Each artwork via Posters for the People cost £19.80 (including shipping) for a 1m x 750mm banner. Custom sizes are also available. Visit www.ingoodcompanyuk.com for all the details of the artists and charities involved.