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Naughty but nice branding for tapas bar Nudista by Erretres

When Micky Irisarri required branding for a new restaurant concept, he approached Madrid-based communications agency, Erretres.

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Flat lay of Nudista branding materials including pink and yellow printed items, a tin of Gominotas, branded pins and stickers on marble background

The team explains: "The client came to Erretres with a strong conviction that would lend the project a clear vision, and a weakness for canned and bottled foods that is contagious.

"His project consists of a gastronomic proposal in the form of a tapas bar that seeks to position canned food products as a healthy, simple and, above all, extremely appetising option.

"The only ingredients necessary are the finest products on the face of this earth, the maximum respect for how they are prepared, with the minimum interference possible by man in their presentation (everything is served straight out of the can or bottle without cooking).

"This is a project with a 360° dimension which takes into account everything from the 'naming' exercise to the development of its visual identity and the systematisation of the products’ labelling and final placement in the chosen space."

In response, Erretres developed this fun brand identity for "Nudista", which we think is just the right amount of naughty and nice. Discover more on Behance.

Via Behance

Three framed prints with minimalist silhouettes in pink, navy and yellow representing Nudista's playful brand identity for the tapas bar
Collection of eight branded items for Nudista tapas bar, featuring colourful graphic designs with stylised figures on a pink background
Colourful branded packaging for Nudista tapas bar displayed at angles on a marble surface, showing varied colour blocks with repeated typography patterns and "NUDISTA" text
White tin container with pink and blue circular stickers for Nudista tapas bar branding on marble surface
Two wooden clipboards displayed at an angle on a pink surface, one showing a Nudista menu design with blue accents, the other blank with a blue pen resting on it
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