Looking for something?

Tap outside or press close

InspirationGraphic Design

Base Design creates the visual identity for Pro Helvetia's Design Switzerland brand

Base Design has created the visual identity for Pro Helvetia's Design Switzerland, a new brand to promote emerging Swiss designers on an international stage.

Written By:
Two promotional posters for Design Switzerland featuring Base Design's visual identity with bold typography and red accents, displayed side by side

Drawing on the paradoxes of Swiss values, the identity for the Swiss Arts Council's new initiative reflects the plurality of design in Switzerland – innovation versus tradition, diversity versus uniformity. While form is pushed to its very limits in an exclusive new font created in collaboration with Swiss Typefaces.

"Pragmatic construction meets limitless page layout. This focus on Swiss attitude enables the creation of a strong identity that still allows the potential of Switzerland's up-and-coming designers to shine through," explains Base Design.

The visual identity for Design Switzerland was used for the first time at London's designjunction, with seven Swiss studios selected by Pro Helvetia to showcase the country's diverse design talent to industry professionals from all over the world.

Collection of white printed materials and brochures for Design Switzerland showing typography, colourful abstract imagery and Swiss design studios' work
Design Switzerland visual identity materials featuring a gradient background transitioning from blue to red with white typography designed by Base Design
White publication featuring "Exhibition" text and interior design photography, with a red geometric shape below
Large-scale banner displaying the Design Switzerland visual identity with varied typographic treatments and red accent text, installed in an industrial archway at London designjunction
Street-level display screen showing the Design Switzerland brand identity poster with "It's all About processes Young CreatorS" text and colourful design imagery
Young Creators text overlaid on a minimalist display with geometric objects and a white sculptural form in the background
Share

Further Reading