Meet Hanna the Bumblebee, the star of Erste's new Christmas ad for 2019

Do you remember Henry the Hedgehog last Christmas? A little creature that went viral and was seen over 40 million times for its client, Erste Bank?

This year's festive spot by Jung von Matt tells a wonderful story of dreams, confidence, love and a little Christmas miracle. But instead of a hedgehog, we're introduced to a bumblebee called Hanna along with her best friend Max. Their little wings and relatively large bodies make it impossible for them to fly. But eventually, the two bees come up with an unexpected solution to make their dreams come true.

The new Christmas advert also features a great deal of 3D finesse: the entire bumblebee village is CGI-animated and the characters are rendered in minute detail – from their fluffy hair to their detailed facial expressions.

The creatives responsible for these magical visuals had already given Henry the Hedgehog his unique look: London-based production studio Passion Animation Studios and the director duo Kyra & Constantin.

"It was great working with Erste Bank and Jung von Matt for a second time on such lovely creative," said Debbie Crosscup of Passion. "It goes to the heart of what we try to do at Passion every day; tell stories that move people."


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