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InspirationGraphic Design

Form& partners with eBay to design brand system

Form& in New York recently helped eBay to "redefine the voice of tomorrow's marketplace". As part of the brand system and experience, the agency joined forces with Swiss Typefaces to design a new typeface to herald the relaunch.

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Market Sans typeface display showing calendar and date elements in various weights and styles, with a blurred figure interacting with the design

Modern, inviting and optimistic – the Market Sans family includes six weights across two styles, letting eBay whisper or shout in the right situation.

With the geometry of an American Gothic, and combining the timeless familiarity of a European Grotesque, Market Sans is both unexpected and classic; active yet elegant – adapting to the many uses of eBay. Principal at Form& Manuel Dilone said: "Market Sans captures the surprise of stumbling upon your perfect purchase, while conveying the optimism you feel while navigating eBay experiences."

Form& is a collaborative brand design studio and innovation lab based in New York City. They've recently redesigned their own website, and have a team of talented designers and thinkers who regularly take part in their own side projects (check out Always Making by Jim Schachterle). Find out more at form-and.com.

Wooden measuring ruler displaying Market Sans typeface samples at different sizes and weights against a white background
Angled view of colourful tiles displaying the Market Sans typeface with words including "Hello", "Cheers" and "Moments" in various weights and styles
Market Sans typeface specimen showing uppercase and accented letters in six weights displayed on a bright blue background
Person standing beside framed examples of Market Sans typeface displaying letters, numbers and typographic details on a wooden floor
Headline text on dark blue background describing Market Sans typeface designed by eBay and Swiss Typefaces, with font weight samples displayed on the right
A graphic demonstration of the Market Sans typeface designed for eBay, showing the letterform "e" in large outline against a peach and purple colour scheme with mathematical symbols and repeated accented characters
Form& and Swiss Typefaces' Market Sans typeface family showcased across multiple weights and styles with geometric letterforms and brand applications for eBay's marketplace redesign
Branding guidelines showing Market Sans typeface applied across various design applications including specifications, weight samples, and usage examples for eBay's brand system
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