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InspirationGraphic Design

Felix Kosok's bold design and art direction for hip Art Directors Club Germany mag Sushi

Frankfurt-based designer and art director Felix Kook boasts a remarkabely finessed and enviable portfolio for a guy who’s not yet 30 years-old. It was his poster designs that initially caught our eye when he was selected for Glasgow Design Festival’s ever stunning poster show in late 2016, but our new fave project of his is the creative direction for Sushi 15.

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Sushi 15 magazine spread with coral and turquoise pages featuring illustrations, alongside a small potted plant and white hand-shaped object on a dotted grey background

The magazine celebrates entrants to the Young Talent Competition of the Art Directors Club Germany, and the team developed a “sushi” concept to reflect the idea of being a publication “devoured mostly by the upcoming young designers themselves as well as the agency’s talent scouts,” according to ADC; “an experimental kit that knows only one enemy – the printing deadline.”

The way the magazine is shot reflects the image-heavy layout beautifully, using a dotted backdrop and eerie little green-gloved hand. It’s a gorgeous project that errs just on the right side of overtly trendy, boasting a superb selection of talent and presented in a way that feels fresh and innovative.

Two pages from Sushi 15 magazine spread open against a dotted white background with a small green-gloved hand visible at the left edge
Open pages of Sushi magazine showing typography and photography, with a mint-green gloved hand visible on the dotted backdrop
Open magazine spread showing text on left page and illustration on right featuring a brain with yellow and blue arrows, on dotted grey background
Open spread of Sushi magazine showing German typography and a red line-drawn portrait of a face with geometric letter overlays
Open spread from Sushi magazine showing a cork board with colourful design samples on the left and a grey shelving unit with stacked items on the right, with "Meet Speak" typography overlay
Open spread from Sushi 15 magazine showing black and white illustrations of expressive characters with splatter effects and design elements against a dotted backdrop
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