Clerkenwell Brothers give Little Miracles an identity to celebrate its 100% recyclable sparkling ice tea

The Clerkenwell Brothers has crafted an identity for Little Miracles, a new 100% recyclable sparkling ice tea range that has committed to going plastic-free by 2023.

The global drinks brand, which only uses organic and Fair Trade ingredients, approached the London studio at the end of 2019 to help with its consumer research, repositioning, brand refresh and new packaging. It wanted to find out exactly what their customers wanted to drink next and why.

The new identity is full of zing and zest with a bright colour palette, fresh typography and botanical illustrations by Vicki Turner, all inspired by the brand's strapline, 'Awaken Nature'.

Alice Dobbie says: "We loved how perfectly this captured the brand's progressive, optimistic ethos as well as the uplifting quality of the drink itself. We wanted this to be reflected equally in the visual design, which we achieved through the invigorating colour combinations inspired by the energising ingredients and flavours."

Faraz Aghaei, creative director at The Clerkenwell Brothers, adds: "Little Miracles had already achieved great success focusing on brilliant tasting products which were better for the planet and people. This next step in its brand journey was a natural evolution, and a nod towards consumer demand for plastic-free packaging."


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