Just Loomis' career began in Milan, in 1983 when Carla Sozzani gave him his first fashion story for Vogue Sposa. It was while in Italy that the American photographer discovered the backstage. "It was like discovering a world of secret beauty," he said.
After working in Italy, Loomis moved to New York and became a regular contributor to Harper’s Bazaar and the New York Times Magazine. In 1998 he decided to devote his time to fine art career and documentary portraiture. This resulted in the monograph, As We Are published in 2010 which was nominated for the prestigious Deutscher Fotobuchpreis.
Loomis returned to the backstage in 2000: "I wanted to capture the models working, not posing…they were so beautiful in motion." This latest series is now available in a new book, Just Loomis – Backstage, shot entirely on film and is a result of years of work in Paris, Milan, New York and Los Angeles.
He adds: "There is a raw and sensual energy backstage. A feeling happens when the pounding of the music mixes with the physical movement of the models. The girls are transformed into archetypal women. There is an intoxicating thrill of being close to the model when she looks in the mirror and I see into her eyes. I react instinctively."