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InspirationGraphic Design

Foreign Policy encapsulates carefree romanticism of all-American road trips

This utterly divine branding project by Foreign Policy, a design agency based in Singapore, takes the very best elements of current creative trends while helping tell a story for its client, One Night Only.

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Foreign Policy's branding project for One Night Only featuring printed materials, vinyl records and postcards laid out on a dark background

"A celebration of youthful irreverence, of adventure, and the quest for the best diner food across America", the design references the carefree romanticism of 'all-American' road trips — "abstract landscape imagery is peppered with type reminiscent of old noir films, intimate handwritten script referencing travel notes are added to the mix, imbuing a personal touch."

From the colour palette to the Pop Culture nods, every detail conjures feelings of warm nostalgia in a style that is unmistakably Foreign Policy's.

The agency describes itself as a design bureau and think tank that helps brands tell their stories through strategy, graphic design, interiors and architecture. See more projects at foreignpolicy.design.

Modern minimalist café setting with blue chairs, white table, steaming coffee cup, and blue notebook beside floor-to-ceiling white curtains and black wall
One Night Only branding materials on a dark background including a tan envelope, landscape photograph, air mail postcards, and circular stickers with landscape imagery and text labels
Layered pages showing One Night Only branding design with pink, teal and cream coloured sheets featuring "Features", "Night" and "Only" text alongside dark landscape imagery
Foreign Policy's branding for One Night Only featuring circular labels, a navy box with white handwritten text reading "Black Coffee & Burnt Toast", postcards and landscape imagery on a dark background
Two open pages of One Night Only branding materials: left page shows "Features" with a moody landscape photograph, right page displays "One Night Only" heading with text on cream background
Five circular coasters and printed materials for One Night Only, featuring landscape photography, typography and the text "One Night Only" in various styles on a dark background
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