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Foreign Policy encapsulates carefree romanticism of all-American road trips

This utterly divine branding project by Foreign Policy, a design agency based in Singapore, takes the very best elements of current creative trends while helping tell a story for its client, One Night Only.

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"A celebration of youthful irreverence, of adventure, and the quest for the best diner food across America", the design references the carefree romanticism of 'all-American' road trips — "abstract landscape imagery is peppered with type reminiscent of old noir films, intimate handwritten script referencing travel notes are added to the mix, imbuing a personal touch."

From the colour palette to the Pop Culture nods, every detail conjures feelings of warm nostalgia in a style that is unmistakably Foreign Policy's.

The agency describes itself as a design bureau and think tank that helps brands tell their stories through strategy, graphic design, interiors and architecture. See more projects at foreignpolicy.design.

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