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InspirationGraphic Design

The Curious take inspiration from Darwin to create tasty new identity for Evolution Beer Co

The Curious has crafted an identity for start-up brewery Evolution Beer Co. that plays on Darwinism and the idea of socialising with friends.

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Evolution Beer Co Good Vibes IPA can featuring a panda character in a blue floral shirt holding a beer glass against a gradient blue and pink background

The Shrewsbury and London studio also created the packaging design to help launch its first range of beers. Called Love Cats, The Robots Are Coming, Resistance Is Futile, Good Vibes and Kiss The Future – there was plenty to play with, but each design is also inspired by the company's values, ethos and creative spirit.

"They wanted an identity for a 'passionate and independent brewery' and for each beer to truly stand out on the supermarket shelves," says James Wallace, director at Curious. "It's no surprise they gave our design team lots of artistic freedom. The brewery itself prides itself on pushing boundaries, so the collaboration was an excellent opportunity to flex our creative muscles."

The identity has been rolled out to signage, illustrations and website. The Curious also helped Evolution with its marketing strategy, which included content and visuals for social media. Following a successful launch last summer, Evolution Beer Co. is now available via several national retailers including Sainsbury's and M&S. You can find out more about the project at thecurious.agency.

Evolution Beer Co. logo on a pink background, featuring white text and a minimalist line-drawn hare illustration
Hand pouring Evolution Beer Co's Good Vibes beer from a tap with illuminated pump clips displaying Love Cats and Good Vibes designs
Collection of Evolution Beer Co cans featuring colourful designs with playful names including Good Vibes and The Robots Are Coming
Two Evolution Beer Co cans on a wooden surface: a black can with red graphics and a bright yellow can, both featuring The Curious's distinctive branding and beer names
Line drawing of a hand holding a beer bottle with "A Hard Earned Beer" text, displayed on wall signage next to bar with neon "Craft Beer Lives Here" sign
Illustration of a hand giving a thumbs up gesture holding beer bottles against a dark background
Black t-shirt with white skull outline and "Evolution" in bright pink script text on wooden background
Evolution Beer Co brewery building with wooden panelled wall, large windows and brick detailing under blue sky
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