The Curious take inspiration from Darwin to create tasty new identity for Evolution Beer Co

The Curious has crafted an identity for start-up brewery Evolution Beer Co. that plays on Darwinism and the idea of socialising with friends.

The Shrewsbury and London studio also created the packaging design to help launch its first range of beers. Called Love Cats, The Robots Are Coming, Resistance Is Futile, Good Vibes and Kiss The Future – there was plenty to play with, but each design is also inspired by the company's values, ethos and creative spirit.

"They wanted an identity for a 'passionate and independent brewery' and for each beer to truly stand out on the supermarket shelves," says James Wallace, director at Curious. "It's no surprise they gave our design team lots of artistic freedom. The brewery itself prides itself on pushing boundaries, so the collaboration was an excellent opportunity to flex our creative muscles."

The identity has been rolled out to signage, illustrations and website. The Curious also helped Evolution with its marketing strategy, which included content and visuals for social media. Following a successful launch last summer, Evolution Beer Co. is now available via several national retailers including Sainsbury's and M&S. You can find out more about the project at


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