Dreamland Margate unveils 'Everyday Plastic' for Mural-by-the-Sea

All images via Creative Boom submission

Margate's iconic vintage amusement park, Dreamland, has unveiled ‘Everyday Plastic’ – a huge photograph of all the plastic used by artist Daniel Webb in an entire year.

Following analysis, the collection was found to consist of around 4,500 pieces of plastic, of which 93% is single-use throwaway packaging, with only 4% of it being recycled in the UK.

Having laid out all of the plastic to the exact size of the billboard, the piece was photographed by Ollie Harrop using a 5m high by 6m wide rig and the items were captured at actual size. The final piece measures 13m wide by 4m tall, and such was the volume of plastic, it required 20 individual photos to be taken and then stitched together in post-production.

Daniel commented: “After the initial announcement, we had such a great response to the project. Around 20 volunteers came in to help me count, categorise and weigh the whole collection, and it was fair to say we were all overwhelmed with the results of that. I obviously ate a lot of crisps and chocolate in 2017… The stats we’ve gathered are certainly going to shock a lot of people, but hopefully, it’ll help them to understand how much throwaway plastic we use in our daily lives.

“We can’t wait for people to see the image on display at Dreamland. It’s a colourful, abstract and beautiful representation of my life in 2017, yet it shows the extent of the problem of disposing of our plastic waste responsibly."

Rebecca Ellis, Senior Creative Producer at Dreamland Margate, said: "Everyday Plastic really is an incredible vision and we’re delighted that it is part of our Mural by the Sea project. As a cultural destination, it is of huge importance to us to be part of Margate’s creative community and to support artists, providing them with a platform. There’s so much going on at the park over Easter, so we really encourage people to come along and see the work!"

‘Everyday Plastic’ will be on display at Dreamland until 21 May 2018. Discover more at dreamland.co.uk & muralbythesea.co.uk.

‘Everyday Plastic’ by Daniel Webb. Photo © Ollie Harrop 2018. Image courtesy of Everyday Plastic.

‘Everyday Plastic’ by Daniel Webb. Photo © Ollie Harrop 2018. Image courtesy of Everyday Plastic.

‘Everyday Plastic’ by Daniel Webb. Photo © Ollie Harrop 2018. Image courtesy of Everyday Plastic.

‘Everyday Plastic’ by Daniel Webb. Photo © Ollie Harrop 2018. Image courtesy of Everyday Plastic.