Looking for something?

Tap outside or press close

InspirationGraphic Design

C&G takes biomedical scientific imagery and transforms into art for Rockefeller University

New York design studio C&G Partners was recently tasked with highlighting the unusual qualities of The Rockefeller University – a remarkable institution where 24 of its scientists have received Nobel Prizes – through a suite of communication materials including graduate programme booklet, scientific prospectus, campus map, annual report, overview brochure and redesigned website.

Written By:
Two-page spread from Rockefeller University materials featuring watercolour paintings of bees by Deborah Ross, with text reading "Here, scientists drive

To capture the institution’s innovations in bioscience in a compelling way, C&G Partners took actual biomedical imagery generated in the University’s labs and, with the help of watercolour painter Deborah Ross, transformed it into art.

The abstractions lend a beautiful, subdued feel to the university's refreshed print communications, and also allude to the Rockefeller family's longtime support of the arts through philanthropy (as well as David Rockefeller's time as chairman of the Museum of Modern Art).

The Rockefeller University 2017 Annual Report cover featuring abstract watercolour artwork with blue and green circular forms and red flowing lines on a pale background
An open magazine spread showing "116 years of excellence" on the left page with small watercolour circles, and larger abstract red and orange circular forms on the right page against a yellow background
Open spread from Rockefeller University graduate programme booklet featuring watercolour artwork of biomedical imagery with red and purple cellular forms on blue background and "Our one and only mission: Bioscience" headline
Open graduate programme booklet showing a contents page beside a cover featuring fluorescent green and red biomedical imagery with circular cellular structures
Share

Further Reading