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InspirationGraphic Design

A sweet new brand for Amperian, a wedding desserts specialist

Singapore-based BÜRO UFHO was recently appointed to create the new branding for Amperian, a boutique business specialising in wedding desserts.

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Stacks of Amperian business cards in pastel colours including pink, turquoise, yellow and lavender arranged on a white surface

The team helped to develop the visual identity, including the brand positioning and naming of the company, and ensured it stands out from its competitors by focusing on what makes a perfect wedding day.

Designing all communication materials, a stationery set, various business cards, and the entire packaging range – the brand contains a very tasty and mouth-watering colour palette, logotype and typography that definitely entices the taste buds and makes one think of sweet and naughty treats. More background about the project can be found here.

Via Behance

Amperian wordmark in grey text split across a diagonal division between mint green and peach coloured background halves
Amperian brand packaging boxes arranged in a grid, each featuring the brand name on pastel-coloured panels in yellow, pink, mint green, peach and lavender
Amperian branded packaging box and business cards in pastel pink, mint green and navy, displayed on a split-coloured surface
Amperian business cards and packaging in pastel colours including mint green, lavender, yellow and cream, arranged on a pink and grey split background
Amperian business cards with colourful gradient designs in pink, yellow, green, purple and orange arranged on a grey background
A fanned stack of Amperian business cards in rainbow colours with a pink card on top displaying the brand name, arranged on a split yellow and grey background
Amperian CD packaging with turquoise and pink colour blocking and decorative disc design by BÜRO UFHO
Brown paper bag for Amperian wedding desserts with coloured geometric elements on the flap and brand name printed in the centre
Overlapping sheets of coloured card in peach, mint green, orange and grey arranged on a white background
Two storefront window displays for Amperian showing minimalist branding with geometric logos and pastel-coloured abstract shapes on window signage
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