Peck & Company cook up a new brand for Amie, a small bakery in Cape Cod

Amie is a small, specialist bakery in downtown Cape Cod, that likes to think of itself as the town’s own homely kitchen. With a belief that taste is an emotion, good food is essential, and an oven can warm a community – it was up to Nashville-based design studio Peck & Company to deliver a visual identity that would convey all of these huggable notions.

Taking charge of the new branding and logo design, alongside custom type, pattern design, packaging and retail and environment signage – the resulting look and feel, which perhaps has influences of some of Paris's own specialist boulangeries, delivers exactly what you would expect from a contemporary bakery that gives a gentle nod to home comforts. Discover more of Peck & Company via peckandco.com.

Via Mirador | Photography by Brian Samuels, Brett Warren