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Non-official typographic posters in Brighton & Hove help us to look on the bright side of lockdown

If you happen to live in Brighton & Hove, you might have seen a tongue-in-cheek series of posters, plastered around the city centre, featuring amusing messages designed to give a little cheer during the coronavirus lockdown.

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White sticker overlaid on colourful posters reading "This poster has been furloughed, inform HMRC if you see it again" with #StayHomeBrighton hashtag

Called Viral Posters, they're part of a project by Brighton design studio Filthy which began as an "an antidote to the grave language" of Government warnings and "anxiety-inducing" media reporting. From afar, you'd think they were official city council notices, but up close you read amusing messages like, 'At least Liverpool won't win the league' and 'At least you haven't thought about Brexit'.

Filthy's Founder and Creative Director Joe Pilbeam said: "While recognising the seriousness and importance of the lockdown, we wanted to post some hopeful humour back on our local streets. Mixing the stoic British attitude of looking on the bright side, with some hard sarcasm and a hint of satire, the series covers topics ranging from politics and climate change to home-working and living in Worthing."

Embracing the current restrictions, the posters were printed at home and pasted up around Brighton & Hove city centre, giving new life to cancelled gig posters and boarded up shop-fronts. The Filthy Media team included the hashtag #stayhomebrighton to reinforce the Government's message and track levels of engagement. Nice work, Filthy.

Viral Posters by Filthy Media pasted on Brighton streets, including one reading "At least Liverpool won't win the league" alongside weathered street art and graffiti
Poster on light blue wall reading "At least Tesco's is out of lentils" with #StayHomeBrighton hashtag
White poster with Brighton & Hove council logo reading "At least you haven't thought about Brexit" pasted on weathered urban wall with other posters and street art
Brighton & Hove City Council poster reading "Attention – fly-posting fines are suspended for 12 weeks" with #StayHomeBrighton hashtag
Viral Posters campaign artwork by Filthy showing an orange smoky design overlaid on a grey architectural image with text reading "This poster has gone home, you should do the same
A witty poster reading "At least washing is optional" pasted over colourful graffiti on a boarded-up storefront, part of Filthy's Viral Posters campaign in Brighton & Hove
White poster on light blue wall reading "Wash your eyes for 20 seconds after looking at this poster" with #stayhomebrighton hashtag, part of Filthy Media's Viral Posters series
Tongue-in-cheek poster from the Viral Posters project pasted on a pink surface reading "At least climate change doesn't matter anymore" with the Brighton & Hove City Council logo and #StayHomeBrighton hashtag
Close-up of a Viral Poster reading "At least you dodge a wedding gift for Luke & Mark" pasted on weathered street art and signage in Brighton & Hove
White poster with blue logo on wooden wall reads "At least the seagulls can't shit in your icecream" with hashtag #stayhomebrighton, part of Filthy's Viral Posters series in Brighton
Viral Posters poster by Filthy Media with text reading "At least parents' evening got cancelled" and the hashtag #StayHomeBrighton, pasted on a light blue wall
Layered street posters including Filthy Media's white poster reading "At least the off-licence is an essential service" with #stayhomebrighton hashtag, surrounded by blue and green torn posters
A Viral Posters notice from Brighton & Hove City Council reading "At least you miss dinner with Dale & his stupid dog on Tuesday" with #StayHomeBrighton hashtag, pasted on a light blue wall with shadow patterns
Delivery worker in orange high-visibility jacket stands before a shopfront with blue-panelled windows displaying Viral Posters, with red Royal Mail delivery bags visible in the foreground
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