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WorkGraphic Design

Mexican design studio Menta knits a cosy brand identity for Love Fest Fibers

Love Fest Fibers is a new independent company based in San Francisco that creates yarns from 100% alpaca and merino wool, using materials such as recycled plastic bottle fibre and fashion industry remnants.

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Love Fest Fibers product label featuring the brand logo with a knitted heart and needles, attached to cream-coloured yarn with an alpaca illustration visible on the tag

From Nepal to New Zealand, the firm learns from communities with vibrant textile traditions, partnering with artisans and pastoralists to bring its customers fibre with a story and the ability to support livelihoods.

For its brand identity, it approached Menta, an independent branding and illustration studio founded by Laura Méndez, in 2008. Using a soft and cosy palette of grey, cream and brown, the studio crafted an elegant, illustrated logo to match the ethos of the brand – with a knitted heart with needles as its focal point. Building on this vibe, Menta also provided cute illustrations of rams and alpacas, which are dotted throughout the product labels and tags. Beautiful work.

To discover more about Menta, visit www.estudiomenta.mx. Photography by Sean Dagen, Paola Chávez.

Love Fest Fibers logo featuring the text with a stylised knitted heart and crossed needles at centre in grey on a light background
Cream-coloured chunky yarn ball wrapped with a Love Fest Fibers product label featuring a knitted heart logo and illustrations of alpacas
Ball of grey alpaca and merino wool from Love Fest Fibers with branded product label and tag attached
Love Fest Fibers product label on grey knitted yarn showing the brand's heart-and-needles logo, alpaca and ram illustrations, and product information in black text
Black and white photograph of three alpacas standing together in a fenced enclosure against a clear sky
Two large balls of Love Fest Fibers yarn in red and teal, each wrapped with a branded label featuring an illustrated knitted heart logo
Love Fest Fibers product label showing "Love Fibers Fest" text with knitting needles icon and an illustrated sheep, on red fabric background
Simple line-drawn illustrations of an alpaca on the left and a ram on the right, used in Love Fest Fibers branding
Two skeins of chunky alpaca and merino wool yarn in cream and tan, each wrapped with a Love Fest Fibers label featuring an illustrated knitted heart logo
Two balls of Love Fest Fibers yarn in teal and pink with branded labels wrapped around them
A woman smiles while sitting beside an elderly person in a sparsely furnished room, with another person visible in the background near a doorway
Two cream-coloured product tags for Love Fest Fibers, one reading "The Mama Throw" and the other showing care instructions, laid on a textured white knitted surface
White product tags and labels for Love Fest Fibers hung on cream wool, featuring illustrated alpacas, rams and knitted heart motifs designed by Menta studio
Love Fest Fibers product labels and tags featuring the brand's knitted heart logo, illustrated alpaca and ram designs, and product information on cream-coloured paper
Ball of grey alpaca and merino wool yarn with wooden knitting needles and a white product label for Love Fest Fibers
Coiled grey yarn with a white product tag reading "Love Fest Fibers" attached to it
Ball of grey alpaca and merino wool yarn with wooden needles and Love Fest Fibers product tag featuring illustrated alpaca and ram designs
Love Fest Fibers product label showing yarn details and the studio's branding with a small knitted heart logo in orange and brown tones against a white background, alongside grey yarn samples
Person knitting with chunky white yarn and knitting needles on a sofa, with balls of yarn nearby
Coiled red yarn with a Love Fest Fibers product label attached at the top, featuring the brand's knitted heart and needle logo design
Love Fest Fibers product tag with cream-coloured label tied with white string to red alpaca wool, featuring the brand logo and illustration of an alpaca
Woman from behind wearing a chunky knit cardigan, holding the fabric aloft against a rural landscape
Colourful coiled yarns in blue, pink, grey, cream and red with product labels attached, showcasing Love Fest Fibers branding by Menta
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