Cute but confident minimal-leaning branding for fashion studio Free Rein

According to Bhatia, Free Rein is a place where “budding, talented designers collaborate to fabricate fine pieces of clothes prepared from scratch for people that want to feel special every day.” As such, the identity design is “inspired by the supple environment of the studio and their goal to bring talent together and help push their limits.”

The colour palette of pale teal, white and black gives a softness and confidence to the look and feel, and create a freshness that chimes nicely with the youthful approach of the studio. The typographic choice is also a nice departure from what we’d expect from the fashion world, bringing a certain originality and vibrancy to proceedings.