WorkGraphic Design

Design Activity's exquisite packaging design for handmade, small-batch Jake's Gin

Bristol's Design Activity has created this rather nice packaging design for a new, handmade, small-batch London dry gin – named after the founders’ spaniel Jake, and his infectious enthusiasm for all the good things in life.

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Jake's Gin bottle with turquoise botanical illustrations wrapped around the label and dark navy branding panel

Jake’s Gin is a family-run company, born from a love of the drink, a passion for plants and a fascination with the art of distilling. Their gin is carefully crafted and distilled in small batches at the Chrishall Distillery using a traditional copper still ‘Gladys’ for a truly unique flavour.

Working closely with Edward May, the founder and maker, Design Activity has brought to life his vision of having a modern twist on the classic London dry gin brands.

The packaging design features a tall, elegant bottle, wrapped in images of the unique botanicals used to make the gin, to portray both taste and beauty. The intricate detail of the design reflects the crafted, delicate ingredient balance and expertise that goes into distilling such an exquisite gin.

The branding is reminiscent of classic spirit design whilst an emblem of Jake's head gives a modern twist and a nod to the reasoning and personality behind the name. Discover more: designactivity.co.uk.

Dark blue silhouette of Jake the spaniel's head, the emblem used for Jake's Gin branding
Jake's London Dry Gin bottle surrounded by botanicals including juniper berries, blueberries and rosemary on a turquoise background
Jake's London Dry Gin bottle with turquoise label and white botanical-patterned gift box against a bright turquoise background
Jake's Gin bottle with decorative botanical illustrations alongside a serve with ice and lemon slice against a turquoise background
Jake's London Dry Gin bottle with botanical illustrations in teal and white, featuring the brand's black label
Jake's London dry gin bottle surrounded by botanicals including juniper berries, rosemary, and other herbs used in distilling, alongside barware on a turquoise background
Jake's London Dry Gin bottle with turquoise botanical illustrations on white label and copper foil cap against grey background
Jake's Gin bottle surrounded by botanicals, bar tools and blueberries on a turquoise background
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