WorkGraphic Design

Clean and crisp monochrome identity for Armstark by Austria's Bruch–Idee&Form

Austrian design studio Bruch—Idee&Form recently created a new brand identity for engineering office Armstark. With the tagline "planning and creation" as the starting basis for the new visual language, Kurt Glänzer and Josef Heigl used simple and memorable symbols help to communicate the company's range of activity. In the meantime, the black and white colour palette gives a high contrast and clarity without being too dominant in combination with the engineering firm's own portfolio.

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Armstark black business card with geometric logo and "Planung & Gestaltung" tagline on textured dark surface

To view more of Bruch's work, visit www.studiobruch.com.

Armstark brand identity folder design showing a geometric 'A' symbol on white paper by Bruch–Idee&Form
Black business card for Armstark showing white text with company name, contact details and website on textured dark background
Two pages of Armstark's minimalist black and white branding: a folded paper design with geometric symbol on the left, and an office opening invitation dated 12/05/14 on the right
Armstark business cards and stationery in monochrome, featuring geometric line icons and the tagline "Planning & Gestaltung
Two white printed documents featuring Armstark branding, one with a minimalist line drawing of a pencil and the other with German text reading "Vielen Dank für den Auftrag
Monochrome signage showing the letter A and a pencil icon on rectangular panels with geometric shapes and shadows cast across them
Two black business cards for Armstark featuring geometric line illustrations and white typography on textured dark background
Two printed documents featuring Armstark branding on a black surface, with a geometric line drawing of a three-dimensional box on the left sheet
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