WorkGraphic Design

Blok serves up a sophisticated identity for The Civic that nods to Toronto's past

Housed within the iconic Broadview Hotel, The Civic’s identity by Canada's Blok offers its own nod to Toronto’s gilded past through an experience that honours the spirit of the city’s great civic leaders through a modern reinterpretation of the times.

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Six printed materials for The Civic restaurant identity by Blok, featuring illustrated portraits of civic leaders, the letter C, and numerals on cream, navy and green backgrounds

Hart Massey, for instance, was a local manufacturer and philanthropist, and you can enjoy his illustrated portrait, decorated here and there throughout the celebrated restaurant's branding. Or what about William Gooderham? A famous Canadian distiller, businessman, and banker – he too makes an appearance.

All of the chosen graphics and language borrow from the turn of the century to create a playful conversation that hints at the gastronomic pleasures to come. The colour palette is muted and sophisticated with splashes of soft blues and greens. An appetising piece of work yet again from the Toronto studio. See more at blokdesign.com.

Wrapped takeaway box for The Civic restaurant featuring navy and cream branding with illustrated portrait detail on the side
Angled display of The Civic's branded cards and collateral featuring navy and green cards with the number 106, circular logo, and portraits of historical Toronto figures on cream backgrounds
The Civic restaurant branding featuring an illustrated portrait of Hart Massey in an ornate oval frame with decorative border and "THE CIVIC" text in soft green
Three stacked tins for The Civic restaurant branded with vintage-inspired labels featuring portraits, muted blue and green colours, and text reading "Fine Delicious", "Warm Meals" and "Civic
Overlapping circular badges featuring the copyright symbol in muted teal and white, part of The Civic's branding by Blok
William Gooderham's portrait in a decorative circular frame with ornamental borders on The Civic's branding, printed in blue ink on white paper
Six illustrated portrait cards in muted blue and green featuring historical Toronto civic leaders including Hart Massey and William Gooderham, some labelled Civic
A cream and navy check receipt or bill design for The Civic restaurant with "Bill and Tally" text and number 106, displayed against a navy blue background with white border
Three printed materials for The Civic restaurant featuring vintage-inspired typography and layout in green, navy blue and cream with geometric borders
Circular coasters and place mats displaying The Civic restaurant branding in muted green, navy and cream with typography and text including "Cheer Discourse" and "Warm Meals
Four matchbox designs for The Civic featuring portraits of Toronto civic leaders Hart Massey and William Gooderham in blue and green
The Civic restaurant's menu spread designed by Blok, with sections for appetisers, fish, vegetables, steaks, chops and game on cream pages with navy binding
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