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WorkGraphic Design

Gordon Reid's illustrations for Adidas London that take inspiration from football jerseys

Adidas London approached designer Gordon Reid, aka Middle Boop, to create a number of illustrations and designs to celebrate the opening of its Adidas Football Creator Base, a pop-up event space in Shoreditch which was launched in line with this year's World Cup.

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Adidas Football Creator Base posters suspended in a blue-lit space, featuring geometric patterns inspired by World Cup football jerseys with the Adidas logo and "Creativity is the answer" text

The hub aimed to engage with all sorts of different people interested in art, music or football and featured lots of great gigs and workshops.

Each pattern in these designs was taken as inspiration from the patterns on the various Adidas jerseys for the World Cup squads who the brand was sponsoring. Some are new and some are classic patterns. Gordon's work ended up being adapted to posters at the event and social posts used by Adidas across multiple platforms. Nice work.

Colourful grid of geometric patterns inspired by Adidas World Cup football jerseys, featuring the Adidas logo and "Creativity Is The Answer" text on a coral background
Adidas branding and geometric pattern design featuring the tagline "Creativity is the answer" in yellow, blue, red and white blocks inspired by World Cup football jerseys
Two vertical rectangular panels side by side: left panel has bright red background with black Adidas logo; right panel has black background with yellow italicised text reading "CREATIVITY IS THE ANSWER
Adidas logo and branding design featuring a grid of colourful geometric patterns inspired by World Cup football jerseys, with text reading "Creativity Is The Answer
Colourful grid of patterned squares inspired by Adidas football jerseys, featuring the Adidas logo and text reading "Creativity is the answer
Adidas poster with the slogan "Creativity is the answer" featuring a collage of bold geometric patterns inspired by World Cup football jerseys in red, blue, yellow and black
Two vertical rectangular panels side by side: left panel is bright yellow with red text reading "CREATIVITY IS THE ANSWER"; right panel is royal blue with the Adidas logo in yellow
Illuminated display wall featuring Gordon Reid's colourful illustrations inspired by Adidas World Cup football jerseys, with a vertical text panel stating "Creativity is the answer" repeated in yellow lettering
Purple-lit exhibition space featuring Adidas designs and illustrations by Gordon Reid displayed on illuminated panels with geometric patterns and text about creativity
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