Looking for something?

Tap outside or press close

The design process secrets of Javier Jaén Studio laid bare

Barcelona-born graphic designer Javier Jaén is a multitalented chap, working across editorial illustration, book covers, audiovisual projects, advertising and cultural communication and more.

Written By:
Open book showing black and white illustration of two hands shaking with arms extending from black suit sleeves

Having studied graphic design and fine arts in Barcelona, New York and Budapest; his client list today is equally diverse and impressive, including The New York Times, The Guardian, The New Yorker, The Washington Post, National Geographic and Greenpeace.

Such diversity makes sense when you consider the breadth of Jaén's interests and inspirations. He cites, exhaustively: the environment, technology, love, sex, diversity, art, literature, religion, science, gastronomy, health, sport, wild capitalism, social movements, economy, terrorism, war, politics, justice, archaeology, virus, music, theatre, fashion, wine and some graphic design. Saying that, whether they're his passions or the areas he's worked in is really anyone's guess.

Open spread from Greetings from Javier Jaén Studio monograph showing a detailed illustration of a brown mole viewed from above against a cream background

It makes sense that before he clocks up any more accolades, he should put out a monograph, which is exactly what he's done. Titled Greetings from Javier Jaén Studio, the book arrives since its creator realised he'd not yet "written a child, planted a book, or given birth to a tree."

The playfulness of this statement reflects the playful visual language employed by Jaén in his work, which is littered with whimsical symbolism in its reconfiguring of everyday objects, images and words. He is said to see his role as a creative working predominantly with visuals as similar to that of a translator – forging images from more abstract concepts and stories.

This monograph is a first-person exploration, both in English and Spanish, of the many paths that have led Jaén to where he is today and discussing his personal experiences in the creative industry.

Greetings from Javier Jaén Studio also opens up the designer's process in a way that aims to be accessible to readers at all levels in their graphic design career. This is frequently told through exemplary case studies of key projects from Jaén's career; noting both their successes and failures.

The book, which is available from Counter Print, comes with a free concertina-folded sticker sheet featuring many of the artist's best-known designs.

Open book spread showing a fist with red nails on yellow background and a black waveform on red background, from Javier Jaén Studio's monograph Greetings from Javier Jaén Studio
Open spread from Greetings from Javier Jaén Studio showing illustrated hands holding various paint brushes and art supplies in a whimsical collage style
Open pages of Javier Jaén's monograph showing a wooden cloud sculpture on a teal background and a moka pot coffee maker on white background
Opened spread from Greetings from Javier Jaén Studio monograph showing black text page on left and bright blue page on right with yellow and orange boxing glove
Open book showing colourful hand-drawn text reading "Everything is amazing and nobody is happy
Open spread from Javier Jaén Studio's monograph showing eight book cover designs arranged in a grid, displaying diverse typographic and illustrative work across various coloured backgrounds
Open book spread with bright yellow pages featuring black silhouettes of a heart, perfume bottle and spider, with the word "Love" and circular labels marked A, B, C and D
Open book spread showing black pages with text on the left and a Barcelona Poesia 2019 festival poster featuring a textured pink three-dimensional form with vertical lines on the right
Open monograph showing dark text pages on the left and a striking image of a water splash with a red and yellow matchstick on bright blue background on the right
Open spread of Greetings from Javier Jaén Studio showing a green cactus in a terracotta pot surrounded by floating bubbles on a purple background
Open spread from Greetings from Javier Jaén Studio monograph showing four colourful BccN poster designs featuring abstract faces and eyes on orange, green, brown and yellow backgrounds, alongside text pages on the left
Open spread from Javier Jaén Studio's monograph showing text on left page and a "Perdido" missing poster featuring a fish photograph on brick wall on right page
Open spread from Greetings from Javier Jaén Studio showing black text pages on left and right page featuring a white sculptural installation in front of a golden baroque building with palm trees and blue sky
Open monograph showing a grid of colourful book covers and designs by Javier Jaén Studio, featuring vibrant illustrations and typography across multiple pages
Open book spread showing Ebony magazine's family issue cover alongside text pages, featuring a photograph of an African American family group in colourful clothing
The book cover of Greetings from Javier Jaén Studio, featuring a bright yellow front with a wavy line design and black spine displaying the title in white text
Open monograph spread showing National Geographic magazine covers featuring Egyptian pharaoh masks arranged in a grid on the left page and a single cover on the right with yellow border
Greetings from Javier Jaén Studio book cover featuring retro neon signage design against a blue sky background with yellow spine detail
Open book spread showing an illuminated red and white spherical art installation projected onto a golden Baroque building facade at night
Greetings from Javier Jaén Studio book cover featuring retro postcard-style typography against a turquoise sky with clouds
Nine copies of Javier Jaén's monograph "Greetings from Javier Jaén Studio" arranged in a 3x3 grid, each with a bright yellow cover featuring black wavy lines and dot patterns.
Share