A new generation of digital artists is finding fresh ways to self-promote and survive through Huawei Themes

Huawei Theme by Jönas Jödicke. Image courtesy of the artist and Huawei Themes.

As we all know, being an artist is one of the most challenging jobs on the planet. Sure, it's great having a creative passion but you don't always get the recognition you deserve. But once heavily reliant on galleries to promote your work, the digital age has opened many doors, allowing you to make a name for yourself like never before.

Even during the global pandemic, you've relied on Pinterest, Instagram and Twitter to stay connected and relevant. However, these platforms can only go so far, as increased competition and ongoing algorithm changes have made life difficult once again. It's no wonder so many digital artists around the globe are seeking success through other channels.

If you're in that same boat, have you heard of Huawei Themes? The service from Huawei Mobile Services is available on all Huawei and Honor devices and allows users to customise their mobile phones with designed and artistic 'Themes' – created exclusively by you.

For those creatives who submit their designs, it's proving to be an excellent tool for self-promotion: artists can bring their creativity to life through animated lockscreens, adaptive wallpapers (based on where the phone is positioned) or personalised icons. And with millions of daily users and more than eight million themes downloaded each month in Europe alone, that's a huge audience to reach.

Jönas Jödicke is one of the many digital artists to benefit; he joined Huawei Themes at the beginning of lockdown. Based in Berlin, he creates what he calls 'Fantasy Art' with visuals coming from "unknown and magical worlds, most of the time using dark and mystical colours".

Lockdown has proved fruitful for Jönas, as he has since released six themes for Huawei and seen a marked increase in people following and engaging with his work. "As an artist, I have encountered many challenges in my life to expose my art in different ways, and I was looking for a new digital platform with millions of users," he says, which is why he decided to partner with Huawei Themes. "It allows me to develop new creative ways of expressing my art, but also to reach out to a new type of audience in Europe but also in Asia," he adds.

If this sounds right up your street and you're keen to get your name out there, you can discover more about how to get involved at huaweimobileservices.com/huaweithemes. And that's not all; Huawei Themes is launching a new integrated programme for all digital artists in Europe by the end of 2020, which it promises will "unleash the potential of all these artists and explore their creativity". Watch this space!

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