Taking inspiration from the property's location on the banks of the River Windrush, Supple used a watery line motif throughout. To reflect its setting in 65 acres of green space, the agency paired graphic patterns with found British woodcuts of local animals and wildlife.
"The hotel is very much set up to encourage visitors to get out into the grounds and explore," says creative director, Jamie Ellul. "So we wanted the identity to have an element of discovery. The hotel also has a very classic Cotswold exterior but a strikingly modernist interior: our aim was to create a balance between traditional British and modern Scandinavian design cues."
Designed over a 16 week period as the hotel was transformed, the identity uses a classic British racing green colour paired with a more Skandi inspired fern green. These are used throughout the project along with gold foil details and high-quality print finishing.
Supple worked closely with Brownsword’s in-house team to design every part of the hotel experience from arrival to departure – covering wayfinding signage, restaurant and bar menu designs, marketing brochures, room guides and guides to the extensive grounds.