Peepl wants 100 creators to design, own and make money from its logo

London-based creative studio Uncommon has teamed up with payment and rewards platform Peepl to offer 100 creators the chance to design its new logo. And best of all, contributors can own and make money from their designs.

You might have noticed that the economy is in somewhat of a state. A handful of people have more dosh than they could ever need, while most of the population struggles to make ends meet. It's a broken system and one that needs to be overhauled. Enter Peepl, a revolutionary circular economy app which aims to make things fairer.

The start-up, funded by the Liverpool City Region Combined Authority, uses blockchain technology "to build wealth for communities by creating stronger, more resilient local economies". In a statement posted on Medium, it added: "Peepl is on a mission to rewrite local economics, building the next generation of financial components that will incentivise the sharing and distribution — rather than the extraction and centralisation — of wealth.

"The Peepl token provides local economy champions and Peepl pioneers with lower fees and ways to earn rewards for shopping locally and spending ethically."

And this community approach has even spread to its branding, as it invites 100 people to design, create, and ultimately make money from its logo. So how does it work? Well, thanks to the support from Uncommon Creative Studio's CX practice, creators will be invited to reimagine Peepl's static logo as a hand-drawn NFT. Peepl will not own the design. Instead, they will rent it from whoever made it and give the owner a share of the profits. In short, it's a logo for Peepl, designed by the people.

Ez Blaine, creative partner at Uncommon CX, said: "Peepl offers an innovative approach to rebuilding the economy we all need right now at a time where inequality in wealth has never been more apparent. Most brands jealously guard their logo with an iron fist, but Peepl is literally giving it to its members.

"Every member gets to create their own version of the Peepl logo using their own unique handwriting and receives it as a freshly minted NFT. Taking a traditional logo design brief and changing it up to offer an ownership structure is what CX is all about. We can't wait to see what comes back."

Leon Rossiter, CEO and co-founder at Peepl, added: "We believe in driving an economic revolution in how we govern our money and technology. One that shares the wealth instead of hoarding it.

"We are proud to be helping to rewrite local economies to be something that puts individuals, business and community at its heart. We've loved working with Uncommon to flip our logo redesign into a shared NFT idea that means we rent it back from those who designed it."

Want to reimagine the Peepl logo and become an early, trailblazing user of the app? Head over to the Peepl 100 page to find out more.


Get the best of Creative Boom delivered to your inbox weekly