Global fashion powerhouse H&M is championing and supporting graphic design graduates in London this week by featuring their bespoke poster designs on the exterior of its new shop on Oxford Street.
It collaborated with graduates at Shillington who worked with Shoreditch-based design agency The Midnight Club to design artworks based on the theme, Breakthrough. The resulting posters feature illustrations, type-based designs and so much more. But it's only been this month that we've been able to see the work, as 2020 put H&M's plans on hold somewhat. Fast-forward to June and the country and Oxford Street are opening again – along with the new H&M store which launches on 25 June.
The designers who currently have their work on display at one of the busiest shopping streets in the world include Ray Wong, Ama Ugbeye, Fred Trevor, Mason El Hage, Smoo Studio (Anne-Marie Fenwick, Helen Xa-Thomas and Krista Kucheman), Taufiq Zainal, Lucy Shephard, Karin Dehnugara, Boris Faguer, Daisy Durling-Goode, Elena Galbusera, Georgie Sladen, Ina Arens, Matt Johnson, Millie Mensah, Sani Lama and Bal Johal.
All featured graduates have been paid for their submissions and retain full rights for their artworks and correct accreditation. You can see their designs on the front of the new H&M shop on Oxford Street until 23 June.