WorkGraphic Design

Why Not: A heart pumping new identity for a new club in Spain

If Quim Marin was renowned for one thing, it would be his links to the music industry. The Barcelona-based designer has spent the past 15 years crafting identities and advertising campaigns for some of the world's biggest music events, festivals and brands.

Written By:
Isometric view of Why Not nightclub's brand identity showing colourful cards in navy, pink and yellow with curved line graphics and red text

For his latest project, Quim was appointed by one of Spain's newest nightclubs, Why Not. Based in Girona, the club wanted a new brand identity that would roll out across marketing materials, posters, canvas bags, t-shirts and billboards, ready for its launch this October.

Quim founded his career working for a number of Barcelona design studios – Dotstation, Tmtfactory and Suki Design – before venturing out on his own to become a freelance art director and designer.

To discover more of his work, visit quimmarin.com.

Via Behance

Angled view of Why Not nightclub branding materials in pink, yellow and navy, featuring bold typography on folders and printed collateral
Dark poster with red vertical lines and white text reading "why not? is boot inauguració a elte girona" displayed on a desk beside a pendant lamp and desk accessories
Why Not nightclub identity poster displayed on a desk next to a pendant lamp and office supplies
Why Not nightclub identity poster by Quim Marin featuring large yellow and orange letterforms with text "whynot? octubre" and "sls girona
Why Not nightclub identity featuring bold yellow vertical stripes and a stylised pink and yellow graphic element with event details in magenta text on grey background
Two bright yellow street banners mounted on a pole against a blue sky, featuring Why Not nightclub's branding in pink and black typography for Girona's new venue inauguration
Grey sleeveless t-shirt with yellow fries print on bright yellow background, part of Why Not nightclub's brand identity by Quim Marin
Hand holding a white canvas bag printed with Why Not's pink curved logo design against a split background of pink, yellow and navy blue
Framed poster featuring geometric shapes in white and cream with a landscape photograph visible through a rounded rectangular cutout against a black background
Share

Further Reading