How to Ink: A crafted brand identity fit for a Singapore printmaking studio
How To Ink is a printmaking studio based in Singapore with a name that is a literal translation of the Chinese characters 凹凸印 (Āo Tú Yìn). It is inspired directly by the art of printmaking that works on a yin-and-yang principle, by utilising negative and positive moulds to produce certain impressions on paper.
Appointing Singapore design studio The Workbench to craft its new identity, the overall design direction takes cue from How to Ink's artisanship and practices, creating everything handmade from their logo to their brand collaterals. The handmade materials were created in collaboration with How To Ink's master craftsman, Stanley Cheah.
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