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InspirationGraphic Design

How to Ink: A crafted brand identity fit for a Singapore printmaking studio

How To Ink is a printmaking studio based in Singapore with a name that is a literal translation of the Chinese characters 凹凸印 (Āo Tú Yìn). It is inspired directly by the art of printmaking that works on a yin-and-yang principle, by utilising negative and positive moulds to produce certain impressions on paper.

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Hand-printed business cards for How to Ink featuring blue and yellow designs with black calligraphy, arranged in a grid layout

Appointing Singapore design studio The Workbench to craft its new identity, the overall design direction takes cue from How to Ink's artisanship and practices, creating everything handmade from their logo to their brand collaterals. The handmade materials were created in collaboration with How To Ink's master craftsman, Stanley Cheah.

Via The Brand Identity

Handwritten black logo for How To Ink, a Singapore printmaking studio, featuring stylised letters formed with flowing brush strokes
Handwritten sketches and variations of the How To Ink logo featuring stylised Chinese characters arranged across multiple sections in black ink on white paper
How to Ink's branded letterhead featuring blue hand-painted ink strokes and the studio's logo, displayed with rubber stamps and design materials on a cream surface
Folded white paper with blue swirling abstract design and Chinese characters logo for How To Ink printmaking studio
How to Ink's printmaking studio workspace with ink bottles, wooden printing block, red stamp tool and coloured paper samples
Stanley Cheah's business card for How to Ink displayed among printed samples, a bright yellow ink jar and blue-toned printed materials on a neutral surface
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