Violeta is a traditional Argentinian bakery located in the neighbourhood of Las Lomas de San Isidro, situated on the outskirts of Buenos Aires.
Named after its founder, Violeta creates beautiful, hand-crafted bread, cakes and pastries. The brand identity was created by Anagrama, a design agency located in Mexico.
Of the project, they said: "We designed Violeta's new identity with the mission to communicate quality and sophistication without losing approachability. Our proposal draws inspiration from Buenos Aires' coat of arms: an oval with two ships sailing over Rio de la Plata and a dove flying above them.
"We multiplied the dove by three in celebration of Violeta's three decades of fantastic bread. We kept the lines depicting the Rio de la Plata and used them not only in the icon but all over the brand in four different patterned textures. We chose violet to match the naming and to keep the brand fresh and feminine. The copper foil is not only a nod towards Violeta's excellence, but it also refers to the toasty colour of bread right after it leaves the oven."