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InspirationGraphic Design

Teacake Design arranges an elegant brand identity for 'Yorkshire's finest flower fettler'

Robert Walmsley of Manchester's Teacake Design has created an elegant brand identity for Simply by Arrangement, a Yorkshire florist, to reflect its high-quality craftsmanship and target audience.

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Photography of work shot on location by [Alex De Palma](https://alexdepal.ma/)

Photography of work shot on location by Alex De Palma

"Simply by Arrangement’s mission is to bring beautiful seasonal flowers to the north of England and beyond," says Robert. "Its founder, Sarah, describes herself as 'Yorkshire’s finest flower fettler' and her floral designs are full of texture movement and life – almost as if they're still growing.

"This is echoed in the illustrated main logo which represents an abundance of vine leaves and tendrils. Sarah sources and collects vessels to complement the flowers and her most treasured one is featured in the logo to add a personal touch. A second logo features Sarah’s favourite flowering fritillary a soft and gentle delicate flower reflecting her sympathetic understanding and empathy with nature."

The paper used throughout is uncoated and tactile with a colour palette of neutral grey allowing the natural beauty of the flowers to take centre stage. Traditional foil block printing and the use of a classic English typeface add to the timeless elegance of the design. Beautiful work.

Grey business card for Simply by Arrangement displaying an ornamental urn with decorative foliage in white foil-blocked illustration
Dried pampas grass, wheat and flowers arranged in glass vases and ceramic vessels on a shelf beside fresh greenery and potted plants
Person in navy jacket holding a white tote bag printed with Simply by Arrangement's ornate logo featuring a decorative vessel and foliage design
Person in navy jumper holding a white business card with Simply by Arrangement's logo, surrounded by fresh flowers on a dark surface
White tote bag printed with Simply by Arrangement's illustrated logo of vine leaves and tendrils, hung on a cream door alongside a brown coat and other items
Dark grey business card with white line illustration of flowering plant and vessel, resting on folded grey fabric
Dark grey business card for Sarah Statham of Simply by Arrangement displayed on textured grey fabric
Hand holding a grey card featuring Simply by Arrangement's delicate illustrated logo of vine leaves and a vessel
Wall display of three botanical floral artworks in dark and light styles, alongside a framed arrangement of pink and white flowers on a sage green wall
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