Studio Output describes their work with Found as a long-term collaboration, having been brought in for this project to create a new website branding that better reflected its evolution from working with clients in the "ad world to the brand world".
Found's managing director Dan Moore says, "The tone of the previous brand had become increasingly out of kilter with the strong culture we have here at Found and the vibe of the team."
The logo design looks to be simple and impactful – "iconic, like a favourite magazine masthead," says Studio Output. The typographic mark plays with the idea of light and shadow, aiming to balance classic and contemporary aesthetics. Found went on to take Studio Output's logo design and put it into the 3D realm, abstracting it and opening it to numerous possibilities. "Collaborating created a broader, more immersive, brand world, all from a single two-dimensional form," Studio Output adds.
The new site aims to express Found's differentiating qualities: "the people, their craft and their approach," according to Studio Output. There were concerns that the previous site's showcase of the finesse and refinement of Found's work could be seen to be aloof. "Having shared a studio with the team pre-pandemic, that was at odds with how we knew them to be—friendly and approachable," says Studio Output founding partner Rob Coke. "We wanted to close that gap, so anyone interacting with Found's brand would get a sense of what it's like to work them. Discerning, with awe-inspiring outputs, delivered with warmth."
As such, the site design underscores the human element to Found's work through its Studio section, which acts as the team's "journal" in which they discuss process, creative explorations and experiments. "In Found's competitive space, the work is often left to speak for itself. Sharing the human voices behind the work stands out," says Studio Output.
Another key element of the redesign was incorporating Found's recent move of the studio's workflow to the cloud-based Google Workspace, which "meant thinking differently about their visual identity and its requirements," says Studio Output.
"We created a Google-first design system, working within the limitations of typeface, styling and layout choice, to get Found's brand looking as beautiful in Slides as on their website."