Designers at San Francisco's John McNeil Studio have created an enormous interactive mural to save democracy and the US postal service (USPS) ahead of what is considered one of the most important US elections in a generation.
On display at local restaurant and exhibition space, Proxy SF, it's a call for the community to help "stamp out" corruption in this year's election at a time marked by upheaval, protests and a pandemic, which has brought the country to a standstill. All they need do is purchase and add their official USPS stamps to the mural, raising money for the USPS while sending a crucial message ahead of the big day.
Bay Area residents are also encouraged to visit the Stamp Out website to download posters and display them in the windows of their homes and places of business.
"Voting is a fundamental right and the responsibility of every American," explains Founder John McNeil. "Unfortunately, at a time when an unprecedented number of Americans will be relying on the US mail to vote, the USPS is being undermined and politicised by the current administration. 'Stamp Out' is a means of both protest and proactive support. By purchasing stamps, we help ensure the viability of the USPS, and by putting those stamps on the 'Stamp Out' wall, we send a collective message; rejecting the rampant corruption that exists within our political system, today."
A collaboration between the John McNeil Studio creative team, led by ECD Gerald Lewis, working with ACDs Drake Paul and Jeff Roy, and senior designer, Mark Wynn, its design borrows from historical and current graphical elements of the USPS identity. It will remain up and accessible until election day, 3 November.
"Because of the pandemic more citizens will rely on the USPS to deliver their vote," adds Lewis. "This mural is both a symbolic statement of support for and financial contribution to the USPS. Our vote is sacred, and no branch of government or single elected official has the power to manipulate the electoral process."
"San Francisco will always be a bedrock for political activism," he continues. "People have already been coming by, putting up stamps, and making their support known. Not even a pandemic can stop this city from coming together to support free speech."
For more information about Stamp Out at Proxy SF, visit www.stampout2020.com.