Artist-led project The Infinite Playbook encourages action through creativity ahead of US election

Ahead of the US presidential elections tomorrow (3 November), branding and design agency Combo has worked with artist-led political activist platform For Freedoms to create The Infinite Playbook project, which aims to "encourage everyone to take action and do what they can".

Based on a Google Slides document that's accessible and interactive for all, The Infinite Playbook has the short-term aim of increasing voter participation and outlines how people can get involved. Each suggested action is broken down with more details to help people see what they can do as individuals to take action in a political sphere that many might see as off-putting. The long-term goal of the project is "building a political and cultural identity around listening, healing, and justice," says Combo.

For Freedoms was founded by artists Hank Willis Thomas, Eric Gottesman, Michelle Woo and Wyatt Gallery; and the anti-partisan organisation was formed around the belief that creativity is vital to transform social and political systems "and that citizenship is defined by participation, not by ideology". This latest project is billed as providing a "roadmap to use creativity" to increase civic engagement, discourse and direct action.

The playbook includes guides to hosting a virtual town hall, important march dates and advice on attending a march, and tips on creating and posting various artforms and how different mediums can be used for messaging.

The Google Slides document was intentionally designed to be unfinished – or "infinite", since designers, writers and artists can continually add to it and collaborate on its development. This is a deliberate move to suggest the notions of dialogue and participatory engagement from the creative community rather than "one-way messaging" historically associated with activism.

"For us, it was about creating something that inspires those in our industry and beyond," Kapono Chung, creative director at Combo, says. "In a very short timeframe, we produced an emotionally-driven playbook to stimulate political action through design and creativity. Our design objective was to create a visual language that prompts our friends, our heroes and people, in general, to create more things for an endless cycle of collaboration."

This election has seen more widespread political involvement than ever before, according to the agency. On 30 October, it was announced that early votes in Texas have already surpassed the total number of votes in the entire 2016 election.


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