The brief was a re-design of all Temper assets, from the website, to the menus, and all marketing communications, which needed to be shot through “with attitude and cool”.
Temper is a whole-animal barbecue concept restaurant with three venues, in Soho, the City and Covent Garden. The Run For The Hills graphics team spent six months cooking up a branding design, with regular input from the restaurant’s celebrity head chef, Neil Rankin, and fellow Temper founder Sam Lee.
The designers created a unique type formation for each of the three restaurants, for Temper to use across every element of the brand; online, signage, menus and flyers. Rankin’s tattooed arm takes centre stage through some of the materials, including a quirky, stop-frame style animation for the restaurant group’s new website.
Using etched illustrations and unstructured typography, with an inky colour scheme, distressed and burnt textures and highly textural backgrounds, the final look and feel is befitting of the restaurant’s firepit concept.
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