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InspirationGraphic Design

Noeeko Studio creates pastel pink branding for a luxury, pre-owned fashion shop

Second Choice is a luxury, pre-owned fashion shop located in the heart of Warsaw, Poland. When it came to inventing a brand identity, design agency, Noeeko Studio, was tasked with the job. The requirement was an identity that conveyed the shop's key messages, and its position in the fashion industry.

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Flat lay of Second Choice brand identity on pink background featuring white modular keyboard blocks with grid pattern, pink cable, potted succulent and stationery items

Alongside its products, Second Choice also offers free fashion advice through an in-house personal shopper and style consultant. In response, Noeeko came up with a fresh, feminine visual identity, and coinciding responsive website, that introduces the brand through showcasing its products, whilst helping to communicate the story of its inception.

Discover more projects by Noeeko Studio here.

Via Behance

Second Choice luxury fashion brand identity showing pink business cards and a geometric logo grid in pastel pink and white on a split background
Second Choice brand identity stationery set including letterhead, business cards and grid pattern design elements in white and soft pink
Second Choice branded stationery featuring a rolled notebook and grid-patterned documents with pink and white colour scheme on a pink background
Pink envelope with geometric grid pattern and "Second Choice" branding on a coordinating pink background
Rolled Second Choice branding materials featuring a geometric grid pattern with pastel pink and grey sections on a white background
Two hands holding Second Choice branding materials including a pink folder and grid-patterned card with pink accents against a pink background
Hand holding a coat hanger with Second Choice's pink and white grid logo hanging from it against a white background
White hang tag with green lines and black knot for Second Choice luxury pre-owned fashion shop branding against pink background
Second Choice branding materials including grid-patterned hangtags and informational cards arranged with pink hangers on a pale pink background
Pink branded clothing tag for Second Choice hanging on a metal rail with green foliage visible in the background
Abstract white cubic blocks with pink accents arranged on a pink and white background, with a potted succulent plant, representing Noeeko Studio's branding for Second Choice
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