Second Choice is a luxury, pre-owned fashion shop located in the heart of Warsaw, Poland. When it came to inventing a brand identity, design agency, Noeeko Studio, was tasked with the job. The requirement was an identity that conveyed the shop's key messages, and its position in the fashion industry.
Alongside its products, Second Choice also offers free fashion advice through an in-house personal shopper and style consultant. In response, Noeeko came up with a fresh, feminine visual identity, and coinciding responsive website, that introduces the brand through showcasing its products, whilst helping to communicate the story of its inception.
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