Duncan Brazzil's ongoing experiment with kinetic typography is a must for type lovers everywhere

It was something he started back in November 2018 when he was working in-house as a designer at US Sports company Fanatics in Manchester, England. "During this time I was learning so much at my job, working alongside a super talented and inspirational team, but could tell something was missing from my tool bag," Duncan tells Creative Boom. "At this time, I'd also wanted to push myself more outside of work and learn something new."

Picking up motion design in Adobe After Effects, Duncan found a new passion and found himself watching endless YouTube tutorials trying to "crack the code". It was then that he decided to start a 'self-initiated project', taking his love for minimalism and typography and bringing it into a new realm. "It's one I'd never ventured through, except seeing other's striking work online," he adds.

"Each day, I would get home and spend time designing these posters, picking one single word, rarely multiple, and attempt to articulate some form of meaning from them."

Throughout this process, Duncan explored various minimal movement and effects, gradually finding himself bouncing into more advanced applications. "The first few posters I designed turned out as some of my favourites as sometimes I would get to the result I was satisfied with but have no clue of how I could retrace my steps with various tools within the software.

"As I passed 50 posters, I started to combine effects, learning how to create multiple or several compositions within one piece and take things further. Gaining inspiration from my day to day, my emotions, my daily life struggles, or whatever I was going through each day and translate it through something was so amazing. I could feel something. This project taught me so much about myself as well as motion design techniques that I can now take into a studio or share with other teams."

You can follow Duncan's Kinetic Typography Experiments project at duncanbrazzil.com. Or check him out on Instagram.