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Mother and Cartoon Saloon's new animated film for Greenpeace shows impact of meat production on forests

In this powerful sequel to Greenpeace's viral sensation Rang-tan, we see the devastating impact industrial meat production is having on forests like the Amazon.

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Created by Mother and produced by four-time Oscar-nominated studio Cartoon Saloon, There's a Monster in my Kitchen, tells the story of a young boy who learns of the heartbreaking reality of rampant deforestation from Jag-wah the jaguar. With Jag-wah, the young boy explores how the industrially produced meat in our kitchens is fueling the clearance of precious forests and vows to mobilise people to fight the monsters.

Brazilian actor Wagner Moura, who plays drug lord Pablo Escobar in the popular Netflix hit Narcos, narrates the entire story. The animated film is supported by Meat Free Monday, the campaign launched by Paul, Mary and Stella McCartney which aims to raise awareness of the detrimental environmental impact of animal agriculture.

The release comes as a new analysis by Greenpeace UK of the latest fire data from Brazil's National Institute for Space Research suggests that an area almost equivalent to the size of the UK has burned across Brazil so far this year.

Last year's Amazon fires caught the media's attention but the 2020 fire season has seen new records set across the board. Across Brazil, 226,485km2 of land has burned up until the end of September, an area almost equivalent to the size of the UK. The Amazon has seen the worst fire season in a decade and it has been the worst ever recorded in the world’s largest wetlands, the Pantana.

Anna Jones, Head of Forests at Greenpeace UK, said: "This film shows powerfully just why our future depends on eating less meat and dairy. Scientists are telling us that in fewer than 20 years the Amazon could collapse. This is being driven by the actions of industrial-scale meat companies.

"We need urgent action now. These forests are incredibly important, for the Indigenous Peoples who call them home, for their unique wildlife and for the health of our planet. To protect forests it’s time to turn away from industrial meat. Supermarkets and fast food companies who sell huge amounts of industrially produced meat must face up to their impact – drop forest destroyers and commit to replacing half their meat with healthy plant-based options by 2025."

A young boy with grey skin and wide grin eats a sandwich while glowing yellow eyes loom behind him in the darkness in a scene from the Greenpeace animated film There's a Monster in my Kitchen
A young boy peers through a broken window at a glowing blue jaguar inside a darkened room in an animated scene from There's a Monster in my Kitchen
A young boy silhouetted against a bright window stands in a cluttered room with a jaguar beside him, gazing out at a deforested landscape
Young boy with worried expression standing in a kitchen with refrigerators behind him in the animated film There's a Monster in my Kitchen
Jag-wah the jaguar, an animated character with a tan face, large yellow eyes and black markings, stares intensely in a kitchen setting
Silhouetted trees frame an intense forest fire with brilliant orange and yellow flames engulfing the landscape in the Greenpeace and Cartoon Saloon animated film
Three rows of stylised illustrations showing pink-robed figures at the top, black silhouettes against orange in the middle, and white ghostly figures at the bottom, from the Greenpeace animated film There's a Monster in my Kitchen
Silhouette of a figure on a fire escape with arms raised against an industrial landscape lit by orange flames and an IMP factory sign
Animated scene showing silhouettes of deforestation machinery and a crowd of figures against a backdrop of red-glowing structures and smoky, burnt landscape
A young boy sits in a vibrant rainforest clearing facing a spotted jaguar, surrounded by colourful trees and tropical plants in this animated scene from Greenpeace's There's a Monster in my Kitchen
Animated character with large round eyes and orange and green stacked blocks forming a vertical line down the centre of their face
A smiling boy in a green shirt surrounded by diverse activists holding placards about environmental and social causes including stopping meat consumption and saving rainforests
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