Groove Armada's latest music video tells the story of long-distance love during lockdown

Fons Schiedon, animator and art director at London-based production company Forever, is the mastermind behind Groove Armada's music video for its latest single, Lover4Now, portraying the long-distance relationship between a cat named Cosmo and a dog named Mio.

Living in homes that show no sign of human life during the global pandemic, the characters help themselves to the contents of both fridge and pantry and find companionship through video chat. "I wrote the treatment as New York was shutting down to handle the coronavirus outbreak," Fons tells us. "For weeks, the city remained eerily quiet, except for the frequent sound of ambulances. An audio recording of that soundscape taken from my roof is what the video opens with.

"From the isolation of a smallish apartment, and my improvised studio now squeezed into a corner of the bedroom, the doomy future scenarios just kind of wrote themselves. But seeing that through the eyes of an animal, more aware of the present than worried about the future, seemed like a more hopeful, joyous angle."

Fons says he loves observing animals observe the world, so the video comes from a fascination with how animals learn and interact with their environment. "With the cats in my life," he adds, "I've often felt that if I were to disappear, they would probably eventually figure out how to get food delivered using my credit card."

The music video was originally written as a 2D animated, hand-drawn film with the help of 3D backgrounds. "As for most productions, I imagined I would work with character animators," Fons continues. "But in the storyboarding and look development stage I got very interested in the idea of using multiple camera angles. It just made sense with the presence of technology in these homes: security, pet and nanny cams in addition to tablets and computers. I liked the thought of all these camera streams continuing without purpose until the battery runs out."

Fons also got a "bit obsessed" with a piece of software called Blender which he had only used in supportive tasks on productions before. "Quarantine provided an unusual opportunity to deep dive which normally schedules don't allow for. So, in the end, I animated it by myself," he explains.

The video was all done in 3D in Blender, which also has a clever 2D animation interface. "The community around this software is quite amazing and very helpful as I needed to figure some things out as I went along. I don’t know if that’s a good metaphor for the past few months – working on something in isolation, but virtually supported by others."


Get the best of Creative Boom delivered to your inbox weekly