Craig Black creates typographic boxes for sports shoe charity

Scottish-born designer, lettering artist and typographer Craig Black has worked with charity Shoes To Share and non-profit art competition Planet Art to create a series of typographic shoeboxes.

Photography: Susan Castillo

Photography: Susan Castillo

Shoes To Share was founded by a boy named Ellis Short V around the belief that "sport is a global community, one that everybody should have the opportunity to join, and the choice to take part in".

It works to help athletes around the world by donating gently-worn footwear to those who need them most. Planet Art works similarly, aiming to give "every child the chance to express their artistic passions and make a difference". It's all done through a global competition initiative by 3D Visualisation Studio Image Foundry that hopes to "use the power of art and harness the creativity of children, to inspire positive change in the world, to paint a better picture."

Black's work focuses on the global nature of Planet Art, its Indian origins and youthful style. His shoebox designs look to "bring excitement, hope, positivity and joy to their recipients," he says.

His design work looks to manifest the Planet Art brand values of 'Believe' and 'Opportunity'. The shoeboxes will now travel around the globe, delivering shoes to Planet Art participants.

Photography: Susan Castillo

Photography: Susan Castillo

Photography: Susan Castillo

Photography: Susan Castillo

Photography: Susan Castillo

Photography: Susan Castillo

Photography: Susan Castillo

Photography: Susan Castillo

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