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InspirationGraphic Design

TIN's identity for the Distance Disco, an online dancing game as the social antidote to social distancing

Amsterdam design studio TIN has created this cheerful new identity for Distance Disco, an open-source online dance game that brings some positivity in times of this Covid-19 pandemic.

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Hand holding a smartphone displaying the Distance Disco app interface with bright blue background, pink and yellow text, and an avatar customisation screen showing a dancing figure in red silhouette

Acting as a digital matchmaker, you can host a disco or join one, meeting friends and making new ones from all over the world. All you need is "your best dance moves", a computer and webcam, an Internet connection, and a "cool outfit". And "bring your own drinks", too.

With all of the above in mind, TIN wanted to enhance this "optimal disco experience" with a visual identity featuring a "cacophony of vivid colours and cheeky dance moves". As TIN's co-founder Daan Hornstra puts it: "While you're dancing in your room behind your screen, your home will be just as festive as your favourite club."

An uplifting identity for an uplifting game during lockdown, created by Mark Meeuwenoord, Arjan Scherpenisse, and Klasien van de Zandschulp. See Distance Disco at distancedisco.nl.

Distance Disco billboard featuring colourful illustrated figures dancing with bold yellow and pink typography reading "Distance Disco: The Safe Social Antidote to Social Distancing
Collage of Distance Disco promotional posters and flyers featuring bold typography, colourful geometric shapes and simplified stick figures dancing in vibrant pink, blue, yellow and green against dark backgrounds
Distance Disco interface displaying a grid of webcam feeds showing participants dancing together online, with playback controls and track information at the bottom
Distance Disco online interface showing a player wearing a black cap dancing, with colourful UI elements and song information displayed below
Colourful mural for Distance Disco showing "Distance Disco" text with stick figures dancing and simple face designs in bright yellow, pink, blue and green on a black background
Four stylised stick figures with colourful rectangular heads in red, green, pink and yellow, dancing with their limbs in dynamic poses against a dark background
Distance Disco branding on a black t-shirt and baseball cap featuring colourful stick figures dancing with rectangular labels in various colours
Colourful stick figures with geometric body shapes in red, blue, green, yellow and pink dancing across a black fabric on a bright green background
Person riding a purple bicycle past a brick wall covered with TIN's colourful Distance Disco identity featuring repeated yellow "DISTANCE" text and vibrant graphics on black background
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