Amsterdam-based studio Thonik has created the gorgeously bright, innovative identity for the inaugural exhibition at Design Society, a newly founded design museum in Shenzhen run by Ole Bouman.
The museum opened its doors for the first time on 2 December with Minding the Digital, for which Thonik designed the visual identity and worked together with renowned architecture firm MVRDV, which led the exhibition design. The show reflects on the impact of digitalization by showcasing works of over 50 international and Chinese design practices, such as Joris Laarman, Nick Verstand, Iris van Herpen, Jenny Sabin Studio and Ying Gao.
Across poster designs, exhibition graphics and digital platforms, Thonik created a key visual based around RGB colour patches floating in a white background. "The typography is turned into a computer-generated gatekeeper that keeps the coloured blobs in place," Thonik explains. "This basic mechanism of ping-pong illustrates the transitory interaction between man and technology. The choice of colour, the basic RGB, speaks of the spectrum of the digital era. The combination of three colours also echoes the three sections in the exhibition: encounter, interaction and participation." Thonik also created a mobile quiz for wechat, a Chinese digital messaging service, to enable visitors to further explore the exhibition in an online environment. "Each visitor learns his digital identity: are you a digital tourist, digital native or digital alien?" says Thonik. "This is captured in a personal avatar. The results of the quiz can be shared on social media and are projected in the entrance hall."