Budapest-based branding and design studio, Dekoratio, was tasked with creating an iconic, cool and fashionable identity for Cornware – a London-based brand that produces 100% biodegradable, high quality, disposable tableware.
The brand identity had to include a characteristic and memorable symbol, that people could relate to and would immediately recognise on products.
Designer, Zsofia Nagy, explains: "In order to achieve this goal, we used bright colours, instead of the way too familiar sand, grey and green colours that are commonly used by recycling brands.
"As for the logo, we chose the butterfly, as it represents rejuvenation and it is also a symbol that is easy to remember. The type is made up of bold letters so it can stand out and can be recognised even when printed small on the plates." Discover more on Behance.
Via direct submission | All images courtesy of Dekoratio