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InspirationGraphic Design

Dekoratio creates on-trend brand identity for Cornware's biodegradable tableware

Budapest-based branding and design studio, Dekoratio, was tasked with creating an iconic, cool and fashionable identity for Cornware – a London-based brand that produces 100% biodegradable, high quality, disposable tableware.

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Cornware branded letterheads and stationery arranged on a vibrant background of blue, yellow and cyan, featuring the butterfly logo and colourful tape accents

The brand identity had to include a characteristic and memorable symbol, that people could relate to and would immediately recognise on products.

Designer, Zsofia Nagy, explains: "In order to achieve this goal, we used bright colours, instead of the way too familiar sand, grey and green colours that are commonly used by recycling brands.

"As for the logo, we chose the butterfly, as it represents rejuvenation and it is also a symbol that is easy to remember. The type is made up of bold letters so it can stand out and can be recognised even when printed small on the plates." Discover more on Behance.

Via direct submission | All images courtesy of Dekoratio

Cornware logo with white letters arranged around a yellow butterfly shape on a bright blue background
Bright turquoise compostable takeaway container with butterfly logo and "Eco Friendly" text against blue background
Hand holding a turquoise Cornware packaging box featuring the butterfly logo and "Product samples" text against a purple and orange background
An open brochure spread showing Cornware's Benefits page with pink icons and text describing product features including biodegradability, recyclability and affordability against a bright blue background
Open branding guidelines for Cornware showing lunch boxes and biodegradable tableware products against a vibrant orange and blue background
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