Cottage Delight gets a brand overhaul by BrandOpus to attract a younger crowd
BrandOpus has refreshed Cottage Delight's brand with a new narrative, brand mark and wider visual identity, including structural design across all packaging.
Founded over 40 years ago in Staffordshire, Cottage Delight is known for crafting products locally by hand. "They came to us to reimagine the entirety of their brand and to more effectively compete with the ever-broadening category within large scale retail such as John Lewis and Lakeland, to small scale farm shops," says BrandOpus.
"We have defined a new narrative that builds on Cottage Delight’s heritage, moving away from the old-fashioned cues and traditional packaging in order to realise their ambitions of appealing to a wider and younger audience. Moving Cottage Delight from a world of handmade tradition to the celebration of variety and choice."
The new identity and architecture embraces the idea of celebration, becoming bold and colourful whilst still maintaining its eclectic charm and personality.
"Our core idea of using bunting on each individual pack, when joined together creates a cohesive and distinctive display," adds the agency. "Created by our structural team, three bespoke glass structures add to the synergy of the range, with eye-catching custom embossings further heralding the products."